MoneyGram International Sponsors ICC Cricket World Cup 2011 and organized in New York by ASB Communication.

MoneyGram International a global leader in money transfers announces that the company has signed a long-term sponsorship agreement with the International Cricket Council (ICC). As per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during 2011-2015.

Not only in India but also globally, MoneyGram will be a local partner level sponsor of the ICC Cricket World Cup 2011 that is going to be played in Bangladesh, India and Sri Lanka from Feb. 19 to April 2, 2011.

"MoneyGram is delighted about our long-term sponsorship with the ICC," said Juan Agualimpia, senior vice president and chief marketing officer of MoneyGram International. "MoneyGram's brand and services are well known in 'cricket countries' and we are glad we can align ourselves with the heritage of the sport and bring ourselves closer to our customers."

Harsh Lambah added in his speech “It is wonderful that MoneyGram has retained its involvement as a local partner for our flagship event, the ICC Cricket World Cup 2011. MoneyGram as International Company, a leading global payments services provider for people’s convenience, enables consumers who are not fully served by traditional financial institutions but also to meet their financial needs at the times they need. MoneyGram offers money transfer services worldwide and bill payment services in the United States through a global network of more than 203,000 agent locations--including retailers, international post offices and financial institutions--in more than 190 countries and territories around the world”.

Ms. Zainab Ali who is Senior Marketing Manager for US market said to guest that “The cricket has the great value amongst games and our great support aimed for to continue to attract and retain customers of MoneyGram. The global reach of the MoneyGram network is such that ICC can promote its flagship cricket event in many new and exciting destinations worldwide where our growth will lead to newer heights."

MoneyGram announced its sponsorship agreement during a press conference in New York, which had ICC cricket quiz and to the winners ICC cricket bat presented. To some of the leading agents the awards were also presented by executive staff of MoneyGram to appreciate their services for MoneyGram. This is MoneyGram's second foray into sponsorship of the sport as the company sponsored the ICC's Twenty 20 World Cup 2010, held in May the West Indies.

Pictures from Money Gram Press Conference: attached with captions.